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Bitwise introduces crypto ETF media campaign

Actor Jonathan Goldsmith is expected to promote Bitcoin BTC ($42,9120) exchange-traded funds (ETFs) for Bitwise Asset Management, stated Cointelegraph. Sources revealed that Bitwise released an ad spot with Goldsmith showing “The Most Interesting Man in the World” in an upscale bar, as he often did in the beer commercials. However, rather than saying his signature “Stay thirsty, my friends” over a Dos Equis bottle, the actor is expected to have a crypto-focused message for viewers. It is believed that the SEC has never approved a spot BTC or Ether (ETH $2,238)exchange-traded product for listing and trading on a US exchange, Cointelegraph added.

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