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Korean Telecommunications Firms Ramp Up ESG Efforts with NFTs

South Korea’s top three leading telecommunications companies — SK Telecom (SKT), KT, and LG Uplus — are using non-fungible tokens (NFTs) to boost their corporate environmental, social and governance (ESG) efforts and engage younger audiences in their initiatives. Earlier this year, KT launched an internal collaborative project between its device division and its blockchain division, KT MINCL, to issue profile picture (PFP) NFTs of its intellectual property — the feline character Raon. The project consists of four editions of NFT mintings, each with a different concept promoting mindful consumerism. A portion of the proceeds from the upcoming third edition sale will also be donated under the project’s name.

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