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Starbucks ditches its Odyssey NFT program

Starbucks announced Friday that it's discontinuing its NFT program, which was in beta, to "prepare for what comes next as we continue to evolve the program," according to an FAQ page. The NFT space may be down substantially from all-time highs, but brands and loyalty programs looking to reach fans in new ways can still find value, said Steve Kaczynski, co-author of the book “The Everything Token” and community lead for Starbucks Odyssey. Starbucks launched Starbucks Odyssey in 2022 as its initial foray into the web3 world. The experience combined the company’s Starbucks Reward loyalty program with NFTs to enhance customer experiences, TechCrunch previously reported.

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