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USDC Issuer Circle Collaborates with Taiwanese Firms to Bring Loyalty Points

Global fintech firm Circle, which issues dollar-pegged USDC stablecoin, will soon offer loyalty points to stablecoin conversion service in Taiwan. Circle has collaborated with two Taiwanese firms – crypto exchange BitoGroup and convenience store chain Taiwan FamilyMart – to launch ‘Points-to-Crypto’ service. Per a Thursday announcement, the collaboration would allow users to convert their FamilyMart loyalty points, to cryptocurrencies like USDC. The service does not involve any transaction fees, and prevents loss of value in loyalty points, it added. FamilyMart is the second-largest convenience store chain in Taiwan, and has been adopting a loyalty point system dubbed ‘FamiPoints.’

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