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Walmart's Entry into Roblox Metaverse Guides Kids to 'Discover the Top Toys'

US retailer Walmart has joined the ranks of corporates seeking to capitalize on the popularity of metaverse platforms like Roblox, but the strategy is being criticized for being aimed at children. According to crypto news outlet The Block, the two Walmart divisions Walmart Land and Walmart’s Universe of Play will launch several new game-like experiences for Roblox, including some where players can join a fashion show and a Jurassic Park-themed game. In the games, players can earn certain in-game tokens, prizes and so-called “verch,” short for virtual merchandise. Walmart has since at least early 2022 been expected to move deeper into the metaverse.

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